In the heart of Soulsville in south Memphis, Tennessee, a revolution is happening. And it all starts with climbing. This is the story of Memphis Rox, a climbing gym that has transcended the classic model of business. With a “pay what you can” approach, Memphis Rox is more than a gym, and bigger than climbing. It’s a glimpse into the future where a climbing gym can become a crucible for diversity, inclusivity and community.

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